Google’s performance is actually made up of hundreds of “ baby algorithms ” that all work in tandem, and a business that performs well for one baby algorithm may get knocked out of top spot by a business that performs well for two different ones. This can sometimes get them into trouble with SEOs at companies who are vying for top search results, but Google always maintains that their concern is user experience, not businesses’ rankings.Īnd when we say constantly, we mean constantly. They maintain that their singular goal is to provide searchers with the most relevant results possible and that all updates they make are an effort to serve that purpose. Google is constantly testing and improving the algorithms that assess and deliver on queries.
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